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Case Studies: Management Consulting CLIENT: Management Consulting firm with a specialty in operational consulting targeted at distribution and manufacturing companies
ISSUE: Consulting firm has developed a methodology that could enable them like to extend their business into a new market area (private equity firms and privately held companies), but they have no way to test the concept.
APPROACH: The Endurance Group (TEG) developed a list of Principals of 300 Private Equity (PE) firms in the Northeast. A calling campaign helped target the message/offer to PE firms. Based on conversational feedback from PE Principals, TEG began calling owners of privately held companies to identify those interested in selling a majority stake to a PE firm.
RESULTS:
Within 3 months, TEG identified a privately held company interested in PE capital. Consulting revenue generated by preparing firm for sale resulted in positive ROI for 1st 12 months of TEG services. Based on relationship formed with a PE firm, additional significant consulting revenue was generated in one of the PE firm's portfolio companies looking to go public. Due to the success of this new business initiative, a business unit was formed at the client to address the market area. |
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