Our Social Media Case Study

In this day and age, a brands success can not only be attributed to whether it performs so much better than its competitors. It is key that its users encounter it frequently otherwise it can get buried in a crowded marketplace.

Our Social Media Case Study

 

The Endurance Group recognizes the amazing potential of reaching out to a client’s prospect universe through a social media platform. In today’s global environment, professional networks facilitate vast and meaningful interactions that have a far-reaching impact on a B2B organization’s bottom line.

Here is a case study of TEG’s successful engagement that utilized LinkedIn in delivering an innovative business development solution.

Client

A pioneer in providing web and wireless-based work order and maintenance service management tools  for property and facility management organizations.

Need

The client came to TEG seeking to build new relationships in the Quick Service Restaurant (QSR) Industry.

A major challenge was the absence of a substantial database of senior decision-makers of QSR franchisees with more than 200 stores in the US.

TEG suggested a different approach as a solution to the client’s exigencies.

The Approach – Stage 1

The Approach – Stage 2

Result

Ninety-six (96) top executives of 47 top QSR franchisees were identified and engaged within 2 months.

Clear opportunities were opened up with 5 of the 47 companies targeted.

 

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