• Alexis Ott

Best SEO Practices to Help Your Website Stand Out in 2022



It's no secret that Google enjoys tweaking its Search Engine Optimization algorithm. According to the Search Engine Journal, Google makes over 600 changes each year.


For those of you that aren't familiar, Search Engine Optimization, also known as SEO, refers to the process of improving your website to increase its visibility when people search for products or services related to your business within Google or other search engines.


Think of your website as digital storefront, where Google is the city in which the store resides. In order to have potential customers or clients come to the digital store/website, you need to have your store in front of your audience. In other words, you need to increase the number of times that you are coming up within Google search.


The more you focus on improving your site's content and overall SEO ranking, the more you allow for an opportunity to see what you have to offer.





If you're not paying attention to SEO, your content might as well be invisible...


However, if you optimize your website correctly, you'll see a rise in traffic, which will lead to more conversions, better lead generation, and increased revenue.


That being said, why not make the most out of 2022?


Here are the top 5 most effective SEO strategies and trends for the upcoming year....


1. Research & Implement the Right Keywords


Using an SEO keyword tool, come up with a list of relative "keywords" that reflect your business and that can get a high volume of searches per month.


Implement these key terms within your blog articles, headers, image titles, description, alt attributes and other on page technical SEO.





2. Reduce your Page Loading Time


Remove anything that causes your website to load slowly.

Page load times are crucial, therefore remove any non-essentials that slow down your site.


Music players, large photos, flash graphics, and unnecessary plugins are examples of these.


Excessive JavaScript, CSS or HTML code can also be a huge contributor to a slow website. If you find this to be the case, be sure you have a coding expert assist with this in order to avoid breaking your website.





3. Optimize Voice Search


Voice search isn’t far off to replace traditional search. By optimizing schema markup (the language in which search engines communicate) for voice search, you’ll help search engines discover your website more quickly and gain more voice search audience.


Since most voice searches are local, this practice is an absolute must if you’re a local business or have a target audience in a specific geographic area.


For more ways on how to increase your web traffic, leads, and overall sales, contact The Endurance Group. Our marketing experts would love to help optimize your website and improve your Google Search ranking.





4. Update Existing Content


Sites with dynamic content frequently outrank those with static material. That is why search engines favor blogs and directories (such as Yelp). They are updated on a regular basis with new content.


That said, make sure that old/unnecessary content is removed on a regular basis, and existing content such as: images, videos, events, blogs, case studies, white papers,, etc. are consistently updated.


Video engagement is remarkably the favorite content type among site users so the more video content you can produce, the better.





5. Link to Internal Pages on Your Site


As MOZ defines, "Internal links are links that go from one page on a domain to a different page on the same domain."


Internal links are important because they can help Google understand and rank your website better. By giving Google links to follow along with descriptive anchor text, you can indicate to Google which pages of your site are important, as well as what they are about.





Here is an example of an internal link....and perhaps an article you might be interested in reading next...

What’s The Right Customer Experience For Your Brand?


For more ways on how to increase your web traffic, leads, and overall sales, contact The Endurance Group. Our marketing experts would love to help optimize your website and improve your Google Search ranking.