How The Endurance Group’s Outreach Differs from other Outsourced Sales & Marketing Firms
The complexity of lead generation marketing and sales is both underrated and underappreciated. It’s difficult to understand this complexity without working directly in the field or starting a business. Nearly anyone can “market” or “sell” their business, but doing it successfully is a whole different ball game.
Here’s where The Endurance Group (TEG) comes in.
In addition to increasing clients’ lead velocity rate, TEG consultants integrate themselves into their clients’ businesses and industries – effectively becoming part of their team. As a result, they can recommend and implement appropriate changes to improve or modify their clients’ value proposition and marketing strategies.
In this piece, I will elaborate on what I enjoy most about being a Business Operations Consultant at TEG and identify what makes TEG different from other firms: an emphasis on the importance of meaningful relationships when it comes to successful sales and marketing initiatives.
As I began writing this piece, I received an outreach email from a sales professional promoting his firm’s outsourced sales development services. At first, I was perplexed…why in the world is a fellow sales consultant trying to sell to TEG?
Then, upon realizing his error, I began to chuckle. Clearly, he did not do his homework!
I immediately thought about how The Endurance Group’s outreach tactics differ from typical lead generation firms.
TEG has established outreach tactics and initiatives that have proven effective in increasing both prospect engagement with outreach and the number of meetings set for clients. Let’s look at “Mr. Anonymous”, the consultant who sent TEG an email of his firm’s lead generation services, and compare his outreach approach to TEG’s…
Mr. Anonymous seemingly sent a mass email into the ocean of potential prospects with hope of getting a bite. Although the value proposition he presented was convincing, that form of outreach is not the most efficient method for generating leads.
For starters, as his target prospect, I had no desire to respond to his messaging because I work at a competing firm! Second, he and I had no connection with one another, which made it very easy for me to ignore his outreach and move on with my day.
In an age when technology continues to rapidly advance, it is important to remember that prospects are being inundated with a staggering amount of notifications and messages every day. That said, the approach to outreach emails and messaging need to be handled carefully.
In contrast to Mr. Anonymous and the majority of other firms, TEG’s outreach is meaningful and targeted, making cold-outreach a thing of the past. TEG consultants examine clients closely and establish relationships between them and their prospects to ensure that every outreach initiative is warm rather than cold. Their outreach and marketing initiatives are multidimensional, and incorporate various tactics that are strategically put into place to craft an authentic story for prospect outreach. Even if I attempted to further elaborate on TEG’s strategies for finding common ground between clients and their prospects, I wouldn’t be able to because every client is unique, so our strategies for each client will be unique as well.
As the consultants further immerse themselves into their clients’ businesses and industries, they are constantly finding novel ways to connect their clients with ideal prospects. This is where the importance of a “meaningful relationship” applies. TEG consultants thrive in difficult and complex situations that constantly challenge their ability to think outside the box and develop new ways for connecting their clients with their ideal prospects. Being able to do this requires extensive research and creativity which stems from a combination of both natural talent and years of experience.
Using the common threads and unique points of connection between their clients and prospects, TEG consultants create custom messaging that inspires prospects to connect with their clients through emails, phone calls, website content, case studies, social media posts and other creative means.
I have made it quite clear that TEG consultants are experts at lead generation, sales, and marketing, but I want to emphasize that in order for the outreach to be effective, they also need to be experts of their clients’ industries. By working with a variety of clients, they expand their portfolios of industry specializations. Over the past 20 years, the TEG team has sold drug discovery software, Six Sigma consulting services, private equity due diligence consulting, and AI and machine learning technology. It is safe to say that the TEG team is experienced across a wide range of industries, and always strives to become experts in new industries in order to improve current market knowledge.
In conclusion, TEG stands out from other marketing consulting firms thanks to the team’s ability to leverage their industry expertise and marketing creativity to find new potential prospects. This allows the consultants to fully understand what their clients are trying to accomplish so that they can identify targeted audiences, apply the best means of outreach, and execute the right initiatives.
With that being said, the TEG team is eager to hear from you.
Contact us today so we can create and cultivate meaningful business relationships and ultimately close deals!