• Alexis Ott

What is Lead Generation and Why is it Necessary for your Business?





Here’s a simple equation: lead generation = customers = profits.


Lead generation is one of the key concepts in marketing, yet most business owners aren’t aware of what it is and how it can affect their success and productivity.


At its core, the concept deals with the idea of consumer interest and how to target as well as entice people to look into the business’s services or products.


A “lead” is a piece of information about a customer who might be interested in a product or service. Generating leads is a process that might occur through different methods.


In other words you need “leads” in order to generate sales.




You can generate sales for businesses in many ways, whether it’s through referrals, cold calling, networking and so forth.


However, today, the most effective way in which businesses generate leads are through advertising and marketing techniques. These strategies can generate many leads for businesses.


Some examples of marketing techniques you could utilize in order to generate qualified leads is by having voluntary mailing list sign-ups on your website to which you can send out an email campaign, creating a Facebook ad campaign to which you can collect information like a phone number to call them back, creating useful tips and content to share with your audience by blogging to which you can establish a call-to-action like “purchase this here”, “sign-up today” and so on.


The more lead generation methods you have the more you can develop a robust sales pipeline full of short and long term success.


Attract = Engage = Convert


So the million-dollar question is: Why is lead generation necessary for your business and why should you care?


Think of it this way. A lead is a person who might potentially be interested in what you offer.


If you don’t take advantage of the many leads out there, then you are putting yourself at a disadvantage of getting sales.


Imagine being a customer walking into a shop. You are browsing and possibly interested in a product, so you ask a question just out of curiosity or to learn more.

Instead of a response, you get nothing. Off-putting, isn’t it?


Lead generation gives you the potential to start a conversation with an audience, and more importantly, gives you the opportunity to get as many clients and/or customers for your business.


Interest = Lead = Prospect





At the Endurance Group, we help businesses grow expitentially by not only providing lead generation but also sales outreach.

We ensure that you never miss a sales opportunity, by keeping your lead generation pipeline full and meetings scheduled.


If you want to take your business to a whole new level, consider hiring The Endurance Group; your lead generation experts.


Call us today 207-606-3109!