US Market Entry



The Endurance Group has deep experience in assisting international companies market and sell their products and services in the United States. We help our clients develop new partnerships and new customer relationships with some of the largest corporations in this vital marketplace.  

US Market Entry

The Endurance Group has helped clients looking to enter the U.S. market develop new partnerships and new customer relationships with U.S.-based companies ranging from the mid-market companies to those in the Global 2000.  Over the years, we have facilitated the U.S. entry of companies from Canada, Ireland, Israel, Austria, India, The Philippines, Australia, Germany, Belgium, and the United Kingdom. Our clients come from a range of industries including consumer products, defense, IT, fashion and apparel, construction and building materials, software/technology, and professional services.

We have represented companies in a range of industries including:

1. Consumer Products

2. Defense

3. IT Outsourcing

4. Fashion and Apparel

5. Construction and Building Materials

6. Software/Technology; and

7. Professional Services


What We Do


U.S. Market Intelligence


Our experience has taught us that gathering market intelligence is a key component of every U.S. market entry program. At the Endurance Group, we seek to answer very specific questions for our clients by gathering market intelligence through actual conversations with potential customers and industry veterans.
In addition, we conduct in-depth research using web sources such as LinkedIn, Hoovers and Dun and Bradstreet. During our research, we answer the following questions for our clients:
1. Is the product/service ready for the U.S. market? What modifications will be necessary so that an introduction will be successful? What is the best approach to the U.S. market – direct sales or through a channel partner?
2. What is the correct pricing for the U.S. market both to acquire reference customers and after reference customers are established?
3. What is the best way to establish brand awareness in the U.S. Market? Advertising? Trade Shows? Website and e-commerce? Partnerships/Alliances?

U.S. Sales Process Design and Database Development


TEG helps its clients create US-focused sales processes and databases that enable them to track progress, manage customer and prospect contacts, and create reports for senior management that enable them to understand their sales pipeline and the performance of their sales team in the United States market. We primarily use

U.S. Local Presence


The Endurance Group maintains a U.S. office in Portland, Maine. We regularly provide our clients with local phone numbers and U.S. addresses. We can also offer office space to work and meet with clients while you are in the U.S.

Channel Development


The best entry point into the U.S. may be through establishing distribution partners who can represent your company and its products and services. The Endurance Group team has developed comprehensive channel programs for leading technology companies. Our goal for clients interested in channel development is to create and manage channel programs which are “win-win” propositions and generate outstanding sales results.

Sales and Marketing


The Endurance Group understands the many obstacles for companies looking to enter the U.S. market. However, we also understand that once your company is here, sales do not happen without a steady stream of qualified prospects. Our experienced sales team offer our clients services including lead generation and sales outsourcing, content development and branding, and digital marketing and social media to ensure that there is a steady progression in the sales process from the Endurance Group to the client.  

45 Exchange Street Suite #301 Portland, ME 04101

Address 45 Exchange Street
Suite #301 Portland,
ME 04101 USA
Local: (207) 846-6000
Fax: (207) 850-2232

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