What Gemini Gems are, and why we build inside Google Workspace instead of a new app

A Gemini Gem is Google's version of a custom AI assistant: a set of instructions and expertise you define once, that then shows up inside the Gemini app and across Google Workspace, Gmail, Docs, and Drive, wherever your team is already working. There's no separate platform to log into. If your business already runs on Workspace, a Gem is the fastest way to put AI to work without adding a single new tool to anyone's day.

What makes a Gem different from typing into Gemini directly

Typing a fresh prompt into Gemini gets you a fresh answer every time, dependent on how well that prompt was written and by whom. A Gem fixes the instructions, the context, and the tone in place, so anyone on the team gets the same grounded behavior whether they're a power user or opening it for the first time. It can also be pointed at your actual Drive files, so it's reasoning from your real documents instead of guessing.

Why we build Gems instead of a custom app

We could build a standalone tool for nearly any workflow we automate. We don't default to that when a Gem covers the same ground, because of where your team already spends its day. If your business runs on Google Workspace, your team already lives in Gmail, Docs, and Drive. A Gem meets them there instead of asking them to leave. We write it once, and the capability shows up inside the tools your team already has open, no new interface to learn, no UI/UX to design, no separate app to roll out or train anyone on. For the broader version of this argument, see what we consider a real automation versus a demo.

What a Gem can actually do for a B2B team

An intake-triage Gem that reads incoming Gmail and flags or routes leads the way your team actually wants them handled. A proposal-drafting Gem in Docs that pulls from your real templates and pricing in Drive instead of starting from a blank page. A research-brief Gem that synthesizes a prospect's public information into the exact format your reps use before a call.

How we build one

We start with a scoping call to map the process and identify which Drive files, Gmail labels, or templates the Gem needs to reference. We build it, test it against real examples with your team, and refine it before calling it done. Your first one is free, the same as any other automation we build, so you can see it running before any money changes hands. Beyond that, builds are a flat $750 per automation, with TEG Membership from $149/mo to $599/mo keeping your whole portfolio running.

Frequently asked questions

Do we need Google Workspace to use a Gem?

You need a Gemini-enabled Google account, which most Google Workspace business plans include. If you're not sure what your plan covers, that's part of what we check on the first call.

Is a Gemini Gem the same as a custom GPT or a Claude Skill?

Same idea, different platform. A Gem is Google's version, a custom GPT is OpenAI's, and a Skill is Anthropic's. We build whichever one matches the tool your team already has open every day.

Can a Gem read our actual Gmail and Drive content?

Only what you grant it access to. We scope exactly which files, folders, or inboxes a Gem can reach during the build, the same as any automation we ship.